深圳文和友开业
茶颜悦色闯进喜茶的大本营
终于来到深圳
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不过颜悦色并非正式来深圳开店
只是以快闪店的形式来闪3个月
给“深圳文和友”搞搞气氛
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作为局外人的矮凳君
光看这热搜和排队场面
就觉得太疯狂
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深圳茶颜悦色到底有多火?
电商平台的排队代买已上线
黄牛价更是节节高
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虽然后来茶颜悦色也站出来辟谣解释3万号是深圳文和友的排队号但不管怎么说冲上微博热搜霸屏社交平台茶颜悦色这波营销效应已经够漂亮
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有句话,说得好“营销做得好,没有奶茶是不香的。”在矮凳君看来设计也是营销的一环有一说一茶颜悦色的设计是长在矮凳君的审美点上
01
深圳茶颜悦色的店铺设计怀旧的港风场景繁华又不失市井气胜似香港80年代斑斓霓虹的街头巷尾
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店内是一如既往的
古典优雅、超脱静谧
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02
深圳主题的限定周边
“深圳你好”字眼的纸杯包装热情向深圳小主们示好
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港风味儿满满的明信片
有种复古怀旧的感觉
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深圳巴士、罗湖火车站
背仔角灯塔等元素的徽章
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之前矮凳君就曾给大家分享过一波茶颜悦色的包装设计、海报设计今儿个带大家打卡茶颜悦色的各类主题概念店看看这家网红
茶饮店是如何将中国风元素运用到极致
03
茶颜悦色的主题概念店武汉花园道的凤彩汉绣主题店
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“破茧”主题概念店
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“江枫渔火”主题概念店
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“别有洞天”主题概念店
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“方寸间·桃花源”主题概念店
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最后再回归主题一下深圳茶颜悦色火上热搜有人觉得是在交智商税亦或是商家的营销行为对此,你咋看呢?
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如果你有好的设计想与企业对接又或是你想要与设计师们进行设计合作欢迎添加 矮凳君 我们将为你们搭建良好的交流平台~-END-
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